Zeneos and IRC Care For Mudik
PT. Gajah Tunggal, Tbk is a tires manufacturer with more than 60 years of experience on producing motorcycles tires with brand, IRC and Zeneos. This year, IRC and Zeneos will participate in the Indonesia yearly tradition, which usually called Mudik Lebaran. Regarding to DKI Jakarta’s Departement of Transportation’s data, over than 9 millions of Jakarta citizen will return to their hometown (pulang kampung) and 3 million of them are riding motorcycles. Looking at the numbers, PT. Gajah Tunggal, Tbk show its care for the safety of the motorcycle riders by organize the “IRC and Zeneos Care for Mudik 2013”.
IRC and Zeneos Care for Mudik 2013 will take place in 26 motorcycle stores around Jabodetabek and 5 Tirezones in 5 cities; Lampung, Tegal, Semarang, and Surabaya.
The event that set on 23 - 27 July 2013 will offer several interesting packages for each tire purchase, such as: special price for specific type of tire, cash back / direct discount with amount of Rp. 10.000 – Rp. 30.000, free tire check up, free tire placement, and free snack for customer who buy the tire around breakfasting time. Not only that, the buyer also get free goodie bag, that consist of gloves / mask per 1 tire purchase and IRC / Zeneos shirt per 2 tires purchase.
“The long distance and different types of landscape make mudik become vulnerable to accident, especially for the motorcycle riders. With IRC and Zeneos Care for Mudik 2013, we hope that it can decrease the accident risk and increase the riders’ safeties until they arrive on their destination.” said Arijanto Notorahardjo as the GM of Marketing & Sales Retail of PT. Gajah Tunggal, Tbk.